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Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
By Melody Wilding March 08, 2022 For one moment, imagine you’ve been assigned to present your team’s quarterly earnings to the executives. And leading up to the big day, you rehearse and prepare. You sign into the conference software early. You test your audio and visual. When the meeting starts however—you feel the … Continue reading How to win a presentation in front of your top executive
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018 My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
Joseph Chukwube — December 8, 2017 Follow @Josephchukwube — December 8, 2017 The year is finally rolling to an end. Everybody is feeling the onrush of the festivities. Individuals are doing end of the year checks trying to find out what opportunities were justifiably utilized and which ones were outrightly missed. For businesses, however, it … Continue reading 5 Things That Will Move Your Business To The Front Burner in 2018
Karl Sakas — July 26, 2017 Follow @KarlSakas — July 26, 2017 stevepb / Pixabay Negotiate payment terms during the sales process, when your agency has the most leverage. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, … Continue reading Get Paid Faster by Negotiating Payment Terms Up Front
by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks
by James Potter Follow @thelinkedinmanSeptember 15, 2016 Updating statuses, sharing, liking and tweeting are words common in the lexicon of modern business and any social network user. Most of us have probably done one or more of these things before, and highly engaged users will have done them often across multiple social media accounts many … Continue reading How to Keep Front of Mind: Keep it Dynamic
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
