Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Geoff Crain on April 1, 2024 Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting … Continue reading Privacy plus personalization: The new frontier of digital advertising
Kraken’s Quest for Layer 2 Dominance: Searching for Allies in Blockchain’s Next Frontier Sam Cooling Business Expert Published November 7, 2023 Kraken, the renowned cryptocurrency exchange, is reportedly seeking to catapult itself into the big leagues by launching its very own Layer 2 network. This ambitious venture sees Kraken following the … Continue reading Kraken’s Quest for Layer 2 Dominance: Searching for Allies in Blockchain’s Next Frontier
Here’s what you need to know about AI’s role in visual content creation and the two types of genAI tools for your creative needs. Lisa Peyton on October 25, 2023 (This is the third article in a series about how generative AI is impacting marketing. The first part is The rise of generative AI and … Continue reading A marketer’s guide to AI: The new frontier of visual content
A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce Dr Shamael Zaheer Khan / Sep 29, 2023 “Hyperlocal e-commerce has been a harbinger of good times for twenty-first-century businesses, modern-age entrepreneurs, and contemporary consumers. They all have been left spellbound by the unbridled leaps it has made in the industry with the help of … Continue reading A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce
Jon Fingas @jonfingas Eero is relatively late to WiFi 6E, but it’s showing up in style — and making WiFi 6 more practical in the process. The Amazon brand has launched two new mesh routers led by the Eero Pro 6E (pictured below). The hardware takes advantage of the 6GHz band to offer up to … Continue reading Frontier rolls out 5Gbps fiber internet across the US
By Elissaveta M. Brandon April 27, 2022 In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly revealed itself: Using negative space amid a sea of solar panels, the company was … Continue reading The next frontier in branding? Logos you can see from space
Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with. Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia
Nicholas Shaw — June 6, 2020 Cross-border e-commerce has gained a large momentum due to customers buying products from other countries. There are many reasons why consumers would choose to buy from another country. Some of the reasons are shipping options, payment methods, product quality, and more. Since online customers can choose their sellers anywhere … Continue reading Is Cross-Border the Next Frontier for Ecommerce Businesses?
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. Joe Hyland on April 29, 2019 I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone … Continue reading Screening the screenless: Marketing’s next frontier
