by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands?
Social media disclosures (and more) are on tap as our SocialPro conference begins with a keynote conversation between Marketing Land and the FTC. Matt McGee on November 18, 2015 Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a keynote conversation … Continue reading Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
Alex DittyJuly 10, 2015 Are you following the rules with your Instagram contests? The FTC has recently updated their rules on social media endorsements in a move that may signal stricter enforcement. Though the existing guidelines, which we’ve previously reported on, haven’t changed, this update mainly focuses on increased transparency to make following the rules … Continue reading FTC’s Social Media Endorsement Guidelines & Your Brand
