Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
May 24, 2024 Adobe’s controversial marketing is fueling a war with creatives over AI Adobe marketing materials seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. … Continue reading This controversial Adobe ad is fueling a war with creatives
April 24, 2024 Auto insurance rates are up 22% from a year ago—and are fueling inflation Auto insurance rates rose 2.6% in March and are up 22% from a year ago. BY Associated Press Relentlessly rising auto insurance rates are squeezing car owners and stoking inflation. Auto insurance rates rose 2.6% in March and are up … Continue reading Auto insurance rates are up 22% from a year ago—and are fueling inflation
By Alex Nurse, Alessia Calafiore, and Richard J. Dunning—The Conversation February 23, 2023 Conspiracy theories aren’t a new thing, and for as long as they’ve been around they’ve ranged from the benign to the absurd. From the six moon landings being faked to the Earth being flat, to our ruling class being lizards, we’ve … Continue reading Why the 15-minute city is fueling a ludicrous conspiracy theory
By Joe Andrew March 13, 2022 Amid all the headlines about millions of workers quitting their jobs during the Great Resignation, it is easy to miss the signal in the noise. Yes, a record 47.4 million Americans quit their jobs last year—more than a quarter of the total workforce. And, yes, the understandable first … Continue reading The employee-employer disconnect that’s fueling the Great Resignation
Erika Giles October 27, 2020 As your business continues to grow, your lead generation strategy should grow with you. A business that grows typically generates more leads that require more follow ups, lead scoring, and qualifying for your sales team. Eventually your general marketing team will be unable to keep up with all of the … Continue reading Lead Generation Specialists: Your Secret Weapon to Fueling Revenue
by Kaitlin Loyal Follow @kipwingSeptember 30, 2016 At Scribewise, one of our mantras is “without content, you don’t exist.” Which is to say, if I can’t find mention of you somewhere on the internet, you’re not a legitimate company. Think about the last time someone told you about a new company they were joining or … Continue reading Fueling Thought Leadership with Bylined Articles
Cards are making ads more interactive and engaging, and now they’re moving beyond the big social networks. Ginny Marvin on June 12, 2015 In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards have changed the way we experience digital content, and now they are transforming the … Continue reading Cards Are Fueling In-Stream Ad Growth & Transforming Digital Advertising
