Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success
Learn what drives customer satisfaction, how to measure it and ways to boost your company’s long-term profitability. Scott Hornstein on July 31, 2024 Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the … Continue reading How customer satisfaction fuels B2B profitability
Explore CabinetM’s Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation. Allyson Delaney on July 15, 2024 CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $ 10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once … Continue reading AI fuels investment surge in Q2 amid slowdown in new products
June 28, 2024 YouTube fuels the AI machine—including your family reunion As far as AI is concerned, your family reunion video may be just as important as those uploaded by influencer giant Mr. Beast or CNN. BY The Conversation The promised artificial intelligence revolution requires data. Lots and lots of data. OpenAI and Google have begun … Continue reading YouTube fuels the AI machine—including your family reunion
App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release. Kim Davis on November 13, 2023 “At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to … Continue reading User-generated content from Catch+Release fuels success for cybersecurity firm F5
Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline by Laurie Sullivan @lauriesullivan, January 24, 2023 Microsoft on Tuesday reported revenue declines from its Windows Original Equipment Manufacturer (OEM) Operations and from Xbox content and online services. The company earned an adjusted $2.32 a share on sales of $52.7 billion in the … Continue reading Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market by Cynthia Correa , September 20, 2022 Hispanics are a major force behind the current trend toward growing wealth and social mobility. According to Merrill’s “Diverse Viewpoints: Exploring Wealth in the Hispanic/Latino Community” report, the number of wealthy Hispanics (those earning $125,000 or more) increased … Continue reading Hispanics’ Rising Wealth Fuels Growth Of New Luxury Market
Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports
Exciting International Employment Solution Fuels Overseas Expansion Brad Anderson / 28 Jul 2022 Spurred by increased international employment, global expansion seems to be everywhere. Case in point: Comparably shows that Squarespace is making inroads around the world. Rahi is entering Africa. And Elsevier is heading deeper into India. It’s not hard to understand why … Continue reading Exciting International Employment Solution Fuels Overseas Expansion
We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing
