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How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
February 13, 2025 JCPenney stores closing 2025: See the full list of doomed locations The iconic department store chain described the handful of store closures as isolated, but the broader retail landscape is bracing for a tough year. BY Michael Grothaus It’s not been a good start to 2025 when it comes to major retailers shuttering … Continue reading JCPenney stores closing 2025: See the full list of doomed locations
January 28, 2025 Job interviews are often full of biases. Here’s how to hire the best person There are a few simple ways to make interviews and other assessments more effective and fair. BY Iris Bohnet and Siri Chilazi When Ginni Rometty was CEO of technology corporation IBM, she introduced “skills-first” hiring, arguing that the filters … Continue reading Job interviews are often full of biases. Here’s how to hire the best person
January 16, 2025 With full speed ahead on AI investment, does ROI matter? Whether companies are overspending on artificial intelligence depends on your view of the bigger picture. BY Sowmyanarayan Sampath In the great AI spending spree, does ROI matter? That’s a question that every tech-related company should be asking themselves. The right answer could save … Continue reading With full speed ahead on AI investment, does ROI matter?
The job market is strong, but rising price levels and shrinking optimism have Americans feeling uneasy. BY Sam Becker Is the economy strong? Or are we in the midst of a recession, despite what the headlines and experts are telling us? If you’re unsure, you’re not alone. Even though traditional economic metrics paint a relatively rosy … Continue reading Full employment, empty wallets: What’s up with the economy?
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
August 23, 2024 Oh, fudge! Recall of chocolate treats hits TJ Maxx and Marshalls over mold growth fears; full list of states and map Some 840 units of Montreal Fudge-branded products are impacted, according to an FDA notice posted this week. Here’s what to know. BY Michael Grothaus Sweet treats are one of the joys of … Continue reading Oh, fudge! Recall of chocolate treats hits TJ Maxx and Marshalls over mold growth fears; full list of states and map
August 13, 2024 LL Flooring is closing stores in bankruptcy: Full list and map of 94 doomed locations The company is the latest national retailer to announce a reduction in its physical footprint as it seeks to turn around its fortunes through Chapter 11. BY Michael Grothaus Premier flooring retailer LL Flooring Holdings, Inc. has announced … Continue reading LL Flooring is closing stores in bankruptcy: Full list and map of 94 doomed locations
July 12, 2024 Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations The closures will span five states as the chain has struggled to compete with discount retailers like Walmart and Aldi. BY Sarah Bregel Stop & Shop, a well-known supermarket chain in the Northeast, will close 32 stores … Continue reading Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024 The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential
