Tag Archives: fullfunnel

Salesforce’s full-funnel approach to social media

Salesforce

Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media →

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Sales Funnel

Kristina Simonson — March 1, 2019 — March 1, 2019 As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers … Continue reading 6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives →

Why you should embrace a full-funnel strategy for programmatic display

Programmatic

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018   Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display →

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