Tag Archives: Function

3 steps to building a three-star marketing technology function

Marketing Technology

That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function →

Revolutionize Your Finance Function with Automation

Business Effectiveness

Suresh Sambandam — July 30, 2019 — July 30, 2019 Many finance departments can identify with the regular stress that seems to go hand-in-hand with the end of the month, from the sudden, impending deadlines to the rush to process, record, and analyze information. This rush often involves chasing other stakeholders in the business for … Continue reading Revolutionize Your Finance Function with Automation →

Foolproof Your Finance Function With Technology

Technology Impact On Business

Suresh Sambandam — July 11, 2019 — July 11, 2019 There is no doubt that technology has significantly advanced in the last few decades, creating more efficient business operations around the world. In fact, the finance function is widely regarded to have been the first major area that technology sought to revolutionize. This advancement helped … Continue reading Foolproof Your Finance Function With Technology →

How the C-suite benefits from a strategic marketing operations function

Corporate Productivity

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Debbie Qaqish on April 17, 2018     As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key … Continue reading How the C-suite benefits from a strategic marketing operations function →

The pros and cons of marketing operations as a corporate vs. field function

Marketing Challenges

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018   Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function →

Helping Small Businesses Function Like Large Enterprises: Understanding Managed IT Solutions And Support Services

IT Business

Patrick Hogan — July 20, 2017 Follow @growtenfold — July 20, 2017 ColiN00B / Pixabay At the turn of the millennium, managed service providers (MSP) were only used by Fortune 500 companies controlling huge networks and operations for companies with dozens of locations. Today, however, managed service providers are overseeing all types of companies, from … Continue reading Helping Small Businesses Function Like Large Enterprises: Understanding Managed IT Solutions And Support Services →

Fun vs. Function: Walking the Narrow Social Media Tightrope

Productivity

by Joe Phelan June 28, 2016June 28, 2016 Social media is a fantastic, and often invaluable, method of communication. It is flexible, inclusive and, perhaps most importantly, simple to use. Within seconds questions can be asked and answered, opinions spouted and shared, often with nothing more than the click of a button or the swipe … Continue reading Fun vs. Function: Walking the Narrow Social Media Tightrope →

Random Posts on