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Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024 How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors … Continue reading Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation
Jessica Robinson November 6, 2021 “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew Outsourcing is a business practice wherein you hire a party outside your company to perform certain functions. These functions are usually those that your people don’t specialize in, … Continue reading 7 Business Functions to Outsource for Sparking Productivity
Jessica Robinson November 6, 2021 “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew Outsourcing is a business practice wherein you hire a party outside your company to perform certain functions. These functions are usually those that your people don’t specialize in, or … Continue reading 7 Business Functions to Outsource for Sparking Productivity
Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice by Laurie Sullivan @lauriesullivan, October 8, 2020 Google announced this week the ability to open and search in Android apps using “Hey Google” for all Assistant-enabled Android phones. The ability to do both could become a game changer for brands looking for ways to … Continue reading Google Assistant Opens, Searches, Completes Functions In Mobile Apps Using Voice
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
Patrick Hogan — February 21, 2017 Follow @growtenfold— February 21, 2017 When you combine the convenience of modern-day telephony with the power of data – that is, computers, the internet and all the information you can mine from it – you get the power tool that every business should have. That’s what computer telephony integration … Continue reading 5 Key Functions Offered by Computer Telephony Integration
Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions
Dave SchoenbeckSeptember 29, 2015 It has been years that I have been in a college classroom. However, I clearly remember an undergraduate Principles of Management course at Southeast Missouri State University where I was introduced to a management challenge of understanding what are the functions of management?. I was an impressionable sophomore, and I was … Continue reading What Are the Functions of Management?
Patrick SitkinsJuly 17, 2015 Marketing basics for small business are a vital part of the short and long-term success of the organization. You have the opportunity to see increased revenue and profitability by considering every function of marketing and the benefits reaped by creating a sound marketing plan around all 7 functions of marketing. Marketing … Continue reading 7 Vital Functions Of Marketing For Small Business Prosperity
