Debra Murphy March 22, 2021 To paraphrase a very well-known marketing quote, video is king. The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. YouTube is an extremely powerful medium and, if leveraged properly, it … Continue reading How to Create a High-Converting YouTube Video Sales Funnel
Sarah Mead February 26, 2021 Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and … Continue reading A Guide to ABM Funnel Metrics
Devansh Khetrapal February 13, 2021 Who doesn’t want their eCommerce website to be driving a massive amount of traffic on their website where people are constantly filling up their carts? Well, it either isn’t happening at all, or you aren’t satisfied with the results considering the efforts you put in. Did you know that there … Continue reading How to Optimize Your Conversion Funnel to Increase eCommerce Sales
Karen Repoli February 1, 2021 Just as with every aspect of your business, your coaching programs should offer several levels of commitment, from free to high-end VIP days or mastermind retreats. Doing so helps new potential clients move from “getting to know you” to “raving fan” more easily, and helps ensure you always have a … Continue reading How to Develop Your Coaching Sales Funnel to Increase Profits
Olga Rusnak December 7, 2020 Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and … Continue reading Combining All Your Funnel Data into One Sheet
Shweta Dawar November 3, 2020 If you have been wondering what an email marketing funnel is, you are in the right place. In this blog post we are going to talk all about how to create an email marketing funnel from scratch and the best tools you can use for creating one. What is a … Continue reading Email Marketing Funnel: The Guide
Syed Balkhi June 24, 2020 Most companies are always looking for new leads that they can convert into customers. After all, just a 1% increase in customer acquisition numbers turns into a 3.2% increase in revenue. Instead of trying to find new leads, why not focus on increasing the quality of the leads you get? … Continue reading 4 Ways an Application Funnel Helps You Find Better Customers
Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel
Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs
Samuel Larson — May 27, 2020 Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first … Continue reading How to Build a Social Media Marketing Funnel
