Tag Archives: Funnel

The Fast (and Easy) Way to Build Your Sales Funnel on LinkedIn

John Nemo — April 30, 2017 Follow @JohnNemoPR— April 30, 2017 Here’s a proven, step-by-step approach to building an effective sales funnel over on LinkedIn. Finding new business online can be a lot like going fishing – you need to find the right location and the right bait. Since LinkedIn is such a highly-visible and … Continue reading The Fast (and Easy) Way to Build Your Sales Funnel on LinkedIn →

Most Important KPIs By Funnel Stage: Awareness

KPI

Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness →

Understanding Emotion In The Marketing Funnel

Conversion Optimization

By Evelyn Timson April 24th, 2017 For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a … Continue reading Understanding Emotion In The Marketing Funnel →

Marketers, get your head out of your funnel — because time is definitely not on your side

Marketing Strategy

Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017 Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side →

Ecommerce Call-to-Actions for Every Part of Your Funnel

eCommerce

Tracey Wallace — February 10, 2017 Follow @tracewall— February 10, 2017 Your site looks great. You’re driving traffic and you’re getting sales. But a 2% conversion rate isn’t enough. Sure, that is industry benchmark, but you know there are techniques and strategies out there to boost that number and drive more revenue. What’s the secret? … Continue reading Ecommerce Call-to-Actions for Every Part of Your Funnel →

Sales Funnel Frustration? 5 Quick Fixes For More Conversions

Conversion Optimization

By Barrie Smith December 28th, 2016 Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one of the most powerful tools an organisation has at its disposal. A sales funnel is an absolute necessity for ensuring your company is taking a regimented, methodical, highly organised approach … Continue reading Sales Funnel Frustration? 5 Quick Fixes For More Conversions →

How to Leverage Data to Keep Leads in Your Funnel

Leads Generation

Sue Krause — December 18, 2016 — December 18, 2016 It’s a challenge that many brands struggle with every day. You finally attract a consumer to submit a web form and they are deposited into your lead funnel. Yahoo! However, you now have the challenge of keeping that consumer in your funnel and nurturing her … Continue reading How to Leverage Data to Keep Leads in Your Funnel →

Why Your PPC Agency Needs to Focus on the Full Funnel

PPC Strategies

Bill Faughnan — December 9, 2016 — December 9, 2016 Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better … Continue reading Why Your PPC Agency Needs to Focus on the Full Funnel →

Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!

Sales Funnel

John Lincoln — November 14, 2016 Follow @johnelincoln— November 14, 2016 Looking for some great new ideas that will bring people in your target market to your website? Try online advertising. But not just any type of online advertising. It’s too often the case that digital marketers play a “shoot in the dark” game when … Continue reading Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel! →

Your Idea Of A Facebook Funnel Is Backwards

Facebook

Dennis Yu — November 11, 2016 Follow @dennisyu— November 11, 2016 In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Kraance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can … Continue reading Your Idea Of A Facebook Funnel Is Backwards →