By Rohan Ayyar November 9th, 2016| The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your customer is at. It is your responsibility to keep your … Continue reading 4 Sure-shot Ways To Reinvent Your Engagement Funnel
by Alexis GetscherOctober 21, 2016 The main goal of marketing is to get prospects to find you, and then convert through every stage of the funnel on their way to becoming a customer. No two customer journeys are exactly the same and with so many potential routes, it can seem like an overwhelming task to … Continue reading How to Improve Full Funnel Conversion Rates
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns. Daniel Faggella on September 5, 2016 Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t … Continue reading 5 steps to optimize the back end of your sales funnel
Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
by Diana Cárdenas July 7, 2016July 7, 2016 Do you have a leaky sales funnel? Are you losing leads? If you fail to pay consistent attention to prospects at all points in the sales journey, eventually your closers will have nothing on deck. By continually qualifying targeted, sales-ready leads, an outsourced lead nurturing service plugs … Continue reading 3.5 Ways To Plug Sales Funnel Holes Your Inside Sales Team Is Missing
By Michael Georgiou June 3rd, 2016 A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that … Continue reading How To Create Content That Matches Your Sales Funnel
by Cristian Rennella May 8, 2016May 8, 2016 Just do a quick Google search and you’ll find thousands of articles, tutorials and guides on how to obtain the first visits to your online store, including the creation and administration of campaigns using Google Adwords, Facebook, LinkedIn and many other channels. You will also find information … Continue reading 5 Steps to Creating a Profitable Marketing Funnel for Your Online Store
by Aaron Agius March 20, 2016 Follow @IAmAaronAgiusMarch 20, 2016 No conversion funnel is perfect. If any company had found the way to perfectly market their product, every person on Earth would own one. Even the biggest, most commercially successful companies are constantly working to improve their conversion rate, and can make some pretty serious … Continue reading The Top 10 Mistakes You’re Making with Your Conversion Funnel
By Rohan Ayyar December 14th, 2015 Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything
by Kate Boyce November 11, 2015 Follow @LeadForensicsNovember 11, 2015 Social media has grown to become one of the most influential marketing channels available to businesses today. And unless you’ve been living in a cave for the last decade, then you’re likely to be one of the millions of people across the globe that use … Continue reading Social Selling and How to Use It As Part of Your Sales Funnel
