Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
Jared DodsonSeptember 21, 2015 We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues to evolve) is customer expectations within the buying and selling experience. Customers now dictate their ideal buying experience, a trend that will … Continue reading The Death of the Sales Funnel [Infographic]
Tim MatthewsAugust 27, 2015 How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model … Continue reading Startup Marketing Essentials: #5 How To Build A Funnel Model
Catherine MiklausAugust 25, 2015 Passive talent is the new “it” talent, it seems. Often already employed, passive talent are those special candidates who may not currently be looking for a job, but might become interested with the right offer. They’re also the hardest talent to convince to make a hop on over to your organization. … Continue reading Build Your Passive Talent Funnel
Katie JollJuly 25, 2015 You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to run emails, banners, landing pages and other website properties that are running for optimum results. Before you … Continue reading 3 Beginner Steps For Split Testing Your Funnel
Anton EliassonJuly 22, 2015 Facebook video ads are one of the most cost-effective brand awareness mediums out there today. A video view on Facebook can be bought for as little as a few cents, so it’s easy for brands to reach a new audience and raise awareness via Facebook video ads. Another prime usage for video … Continue reading Advanced Video Retargeting – Full Funnel Video Marketing
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel
Sid BharathJune 29, 2015 Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably haven’t tested their content to optimize it. That’s no small matter. Content is an important part of any online business or any business for that matter. It’s … Continue reading How Top of The Funnel A/B Tests Help Determine Your Website Content
Scott BarnettJune 13, 2015 I recently saw an article from last summer that discussed a Verizon survey of small business owners. This survey indicated that 85% of a small business’ new customers come from word of mouth marketing. This coincided with a survey the author had done in 2005 that showed the number was nearly … Continue reading What Does A Funnel Have To Do With Word of Mouth Marketing?
