Brian BasilicoJune 8, 2015 Jogging With A Walkman One of the coolest tools that I ever had in my audio arsenal was the ability to record phonograph records and put them on audio cassette to take them with me in my car. Then along came the Walkman. Now I had the ability to run and … Continue reading What Is A Digital Sales Funnel?
Bob WoodsMarch 25, 2015 Busy sales, business development and marketing professionals are interested in using LinkedIn to fill the top of their funnels. That’s a good thing, because the professional network is a good way to do just that… if done correctly and with the proper strategies, of course. Did you know that you can … Continue reading LinkedIn: Funnel Filler, Sales Closer, Referral Generator
Louis FoongJanuary 16, 2015 How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I … Continue reading Nurturing the Sales Funnel Using Social Media [Infographic]
by Brian Farrell December 24th, 2014 Social Media Is Social Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is … Continue reading How to Feed Your Sales Funnel with Social Media
Lynne Murray November 17, 2014 Audience Development is a business function like any other; in order to be successful and convert the online public to customers you need to know what your Audience Development funnel actually looks like. Not knowing their Audience Development funnel is where so many businesses fail – and that’s businesses of … Continue reading The Power of an Audience Development Funnel
By Ardath Albee, Published November 1, 2014 I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, “the funnel is more like a pinball machine, with leads bouncing everywhere.” Anyway it got me to thinking about one of the big concepts … Continue reading The B2B Funnel Is More Like A Pinball Machine
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
By Angela Hausman, PhD, Published October 16, 2014 I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources. I think the infographic contains some valuable ideas, but I also think there’s much-needed to optimize content … Continue reading Content Marketing Throughout the Marketing Funnel
Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can neglect to clean out the sales funnel. The truth is – cleaning out your sales funnel ultimately results in higher ROI by focusing your resources … Continue reading 5 Ways Marketing Can Help Clean Up The Sales Funnel
Using a product funnel works. How do I know this? Because everyone does it today. As a matter of fact it happened to me recently. I purchased an entry level product online. After I paid I was redirected to a one time offer that was fairly expensive. I elected not to buy it and was … Continue reading 4 Tips On Product Funnel Creation To Make More Money
