At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports
