Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise. Ali Schwanke on May 23, 2024 Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?
May 04, 2024 How generative AI is clouding the future of Google search The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. BY Eric Schwartzman To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, … Continue reading How generative AI is clouding the future of Google search
May 03, 2024 Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court The Massachusetts Supreme Court will decide if two opposing ballot measures concerning app-based drivers will go to voters in November. BY Reuters Massachusetts has become the latest front in a years-long battle in the United States over … Continue reading Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA
By Chris Stokel-Walker March 12, 2024 Back in November, Sam Altman was fired from his position as CEO of OpenAI on a Friday the week before a holiday weekend—only to return to his job after a chaotic 86 hours that nearly tanked the $80 billion company. This past Friday, OpenAI dropped another bombshell. It … Continue reading What do OpenAI’s board changes mean for the future of AI?
Today’s evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns. Sam Shennan on February 8, 2024 Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the rise of generative AI and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. … Continue reading Navigating the future of marketing with data
By Yonason Goldson February 04, 2024 How do you demonstrate solidarity with farmers suffering from the impact of climate change and a global economy? If the headlines are any indication, you hurl hot soup at the Mona Lisa. Could there be there a morsel of method in the activists’ menu of madness? To find out, let’s … Continue reading How to let your personal history steer you toward a successful future
