Tag Archives: Future

The future of customer experience lies in first-party data by Treasure Data

The journey through the future of customer data reveals a landscape where adaptation is key. Treasure Data on November 10, 2023  As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead … Continue reading The future of customer experience lies in first-party data by Treasure Data

Figma’s future is about far more than design—or getting acquired

  By Harry McCracken November 01, 2023 On September 15, 2022, Adobe made an announcement that took the tech world’s breath away, yet somehow had a whiff of inevitability to it. The software behemoth, long known for its acquisitiveness, had agreed to buy Figma, the wildly popular web-based platform for interface design, for $20 billion. … Continue reading Figma’s future is about far more than design—or getting acquired

The power of predictive analytics: Is the future now?

Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Alan K’necht on October 20, 2023 Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to … Continue reading The power of predictive analytics: Is the future now?

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year  — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Zero Copy Data Access: The Future of Data Management?

ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?

From campaigns to conversations: The future of email marketing

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing

POV: What the future holds for AI hiring bias regulation

  By Josh Millet July 13, 2023 Hiring has always been an inexact science. Traditionally a laborious, inefficient, and only occasionally effective enterprise, it is a quintessentially human process. That isn’t exactly a compliment. As it turns out, humans make a lot of mistakes, particularly when judging other humans. Not surprisingly, the technology sector has … Continue reading POV: What the future holds for AI hiring bias regulation