Tag Archives: FutureProof

The innovator’s dilemma: How to future-proof your martech stack

Innovation

Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack →

How to future-proof your digital marketing strategy

Digital Marketing Strategies

Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Corey Patterson on November 18, 2021 The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious … Continue reading How to future-proof your digital marketing strategy →

3 Powerful Habits to Future-Proof Your Workplace

Workplace Challenges

David Wagoner November 10, 2021 Over the past year and a half, the business world has experienced a sea change. As companies continue to navigate pandemic-induced shifts in work culture, new digital advancements, and evolving consumer behaviors, leaders must adopt flexible approaches compatible with the new normal, or risk falling into stagnation and irrelevance. The … Continue reading 3 Powerful Habits to Future-Proof Your Workplace →

Improve Staff Productivity and Future-Proof Your Human Capital

Productivity Tools

Angela Hausman, PhD January 27, 2021 Image courtesy of The Mirror It may seem somewhat obvious to say on the surface, but your human capital, employees, are likely your biggest asset. Your business success or failure likely hinges on keeping your employees effective, dedicated, and well trained. Yet, too many businesses treat employees as replaceable … Continue reading Improve Staff Productivity and Future-Proof Your Human Capital →

How to Future-Proof Your Brand and Business in Times of Crisis

Business Protection

Daria Gonzalez — June 11, 2020 Throughout the Covid19 pandemic and subsequent economic and social global crisis, few people have mentioned that within crisis lies great opportunity. It’s a truth, albeit one that is hard to see when putting out fires daily. (c) Wunderdogs Agency We are simultaneously living through one of the greatest pandemics … Continue reading How to Future-Proof Your Brand and Business in Times of Crisis →

How to Future-Proof Your eCommerce Site for the Millennial Customer

eCommerce Conversion

Lisa Morgan — October 28, 2019 A look at the technologies and eCommerce design trends that will define successful eCommerce businesses in the future. According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017. While baby boomers in the UK are 17 times wealthier than … Continue reading How to Future-Proof Your eCommerce Site for the Millennial Customer →

5 Steps to Successfully Future-Proof Your Marketing Career in a Digitized World

Career Development

Bob Van Rossum — March 10, 2018 Follow @BobVR — March 10, 2018 Technology has completely shaken up the world of marketing and impacted the way companies view their workforce structures. This shift further drives CMOs to re-strategize how they recruit talent and highlights the need to have superior teams in place to prepare for … Continue reading 5 Steps to Successfully Future-Proof Your Marketing Career in a Digitized World →

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