Tag Archives: Gain

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior →

4 Smart Ways Small Businesses Can Gain a Competitive Edge

Small Business

Joseph Chukwube — October 27, 2017 Follow @Josephchukwube — October 27, 2017 StartupStockPhotos / Pixabay With the market sphere filled with similar products and services, businesses have no other option but to join the tough competition. The established businesses often have the best of connections, solid social proofs, and top-notch experts helping with their marketing … Continue reading 4 Smart Ways Small Businesses Can Gain a Competitive Edge →

Marriott, Wyndham Gain Direct Traffic, Bookings From Search

Traffic Generation

Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search →

2017 SEM growth hacks: Gain monster paid search growth using competitive data

Growth Strategy

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data →

The Pain of NO GAIN: When Programmatic Becomes Problematic

Programmatic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic →

6 Ways to Gain Buy-In for In-Store VoC Feedback

Feedback Management

George Ward — January 17, 2017 Follow @ShopMktgGeorge— January 17, 2017 Despite scare mongering that the store is dead, ecommerce still only accounted for 8.4% of total retail sales for the third quarter of 2016. While this figure is continually increasing and it’s difficult to argue that digital has not just transformed how your customers … Continue reading 6 Ways to Gain Buy-In for In-Store VoC Feedback →

New Ways to Gain Social Media Followers Organically in 2017

Social Media Utilization

Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 The new year is here, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Instagram: Strategically comment on posts To gain exposure and gain social media followers organically I always mention getting … Continue reading New Ways to Gain Social Media Followers Organically in 2017 →

3 Ways To Gain Executive Buy In

Corporate Culture

by Erika Goldwater Follow @erikawgSeptember 8, 2016 It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO? Many organizations foster the idea … Continue reading 3 Ways To Gain Executive Buy In →

How to Use Hashtags on Instagram to Gain More Followers

Hashtag

August 3, 2016 As you probably already know, each image that you share on Instagram can be accompanied by a short message as well as several hashtags. The hashtags essentially help to categorize the post itself, so that people can browse through an entire category of similar content. Considering so many people use hashtags to … Continue reading How to Use Hashtags on Instagram to Gain More Followers →

Email Marketing – A Great Way To Gain More Clients

Email Marketing

by Shai Alfandary April 12, 2016April 12, 2016 When most people think of email marketing, they think of unwanted and irritating spam messages to be deleted. What most don’t realize is that there’s a right and wrong approach to email marketing; the right approach will make it into a very effective promotional tool. By building … Continue reading Email Marketing – A Great Way To Gain More Clients →