Tag Archives: Gain

How to Gain Actionable Insights from Social Media Listening

by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening

From Pinning to Winning – How To Gain More Followers and Repins

by Dorien Morin-van Dam February 13, 2016February 13, 2016 ‘What Should I Be Doing on Pinterest?’ I get this question often. Here is what happened before that question was asked! A business owner was told by someone ‘to check out Pinterest’. They created an account, made 3 boards and pinned 10 pins. Then… crickets. Then … Continue reading From Pinning to Winning – How To Gain More Followers and Repins

How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

Influence & Gain Success in Social Selling Without Writing (Much)

by Bob Woods February 11, 2016 Follow @socialsalesbobFebruary 11, 2016 As a speaker, author, writer, trainer and coach in the Social Selling arena, it’s pretty easy to get people interested in a system of processes and strategies that leverage social platforms like LinkedIn and Twitter to build their businesses. I mention all of the ways … Continue reading Influence & Gain Success in Social Selling Without Writing (Much)

Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum

by Ben Frederick @mp_benfred, (January 07, 2016) Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016, a study from Trusted Media Brands , Inc. has found. The survey of clients and agency executives, released Wednesday, was conducted by Advertiser Perceptions. Although display ads — including … Continue reading Mobile Banner Ads To Drop In Popularity, Native And Video Ads Gain Momentum

10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)

Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)