Mark HarringtonJanuary 14, 2015 As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical. This is particularly important for brands that deliver customer experiences across a spectrum of channels from in-store and online to mobile apps and social networks. … Continue reading Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]
Debbie HarrisJanuary 2, 2015 It’s time to talk about using LinkedIn to gain clients and strategic partners. I have written two previous articles on setting up a professional LinkedIn profile and effectively utilizing Groups on LinkedIn. Now that your profile looks professional with a fairly current picture with all relevant items completed and you have … Continue reading Using LinkedIn to Gain Clients and Strategic Partners
Depending on what situation you work in, it can take more than a great idea to succeed. It might take you selling that idea effectively to your manager. When you need your manager to sign off on a new plan, idea, or project, there are a few things you can do to improve your odds. … Continue reading How to Gain Manager Buy-in
