Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities
Tag Archives: Gains
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
IRS customer service is finally making gains after hellish pandemic-era disruptions
By Sam Becker June 22, 2023 The Internal Revenue Service (IRS) isn’t exactly known for its stellar customer service—something that’s become increasingly clear in recent years. But there’s good news: The agency is making significant improvements in how it deals with taxpayers, directly. With the official tax-filing deadline two months behind us, it appears … Continue reading IRS customer service is finally making gains after hellish pandemic-era disruptions
FuboTV reports big ad gains from Unified ID 2.0
The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads. Chris Wood on October 4, 2022 Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID … Continue reading FuboTV reports big ad gains from Unified ID 2.0
Gains In Digital Publishing Revenue Signal Recovery For UK
Gains In Digital Publishing Revenue Signal Recovery For UK by Rob Williams , April 27, 2021 Numerous publishers saw a jump in web traffic as pandemic lockdowns kept people at home — where they spent more time with digital news and entertainment. Fortunately for publishers in the U.K., that increased activity translated into healthier sales … Continue reading Gains In Digital Publishing Revenue Signal Recovery For UK
Publishers See Gains In Referrals, Though Direct Traffic Is Strong
Publishers See Gains In Referrals, Though Direct Traffic Is Strong by Rob Williams , March 12, 2021 The coronavirus pandemic last year led consumers to spend more time reading news and information, with content aggregators, search engines and social media helping to drive big gains in traffic, according to a report by content analytics platform … Continue reading Publishers See Gains In Referrals, Though Direct Traffic Is Strong
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Amazon Gains Product Searches, As Google Shares Continue To Fall
Amazon Gains Product Searches, As Google Shares Continue To Fall by Laurie Sullivan @lauriesullivan, October 2, 2020 Data from analyst firm Raymond James shows a clear increase in searches on Amazon, but also how search engines lost share in September compared with January 2020. When asked where survey respondents typically begin their search for a … Continue reading Amazon Gains Product Searches, As Google Shares Continue To Fall
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
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