Tag Archives: game

Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing

by Kristina Jaramillo Follow @GetLinkedInHelpOctober 18, 2016 As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 out of 10 … Continue reading Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing →

Experience Clouds Are Changing The Game For Digital Marketers

Digital Marketing Strategies

by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers →

#Millennials: How The Hashtag Has Changed The Game

Millennials

by Jeff Urban, Columnist, September 16, 2016 Who doesn’t want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday? The hashtag serves a dual purpose for the millennial generation, which has grown up with constant connection to technology. Whether it’s to track a post, or to play into a … Continue reading #Millennials: How The Hashtag Has Changed The Game →

Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

Marketing Guide

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated →

How to Apply Game Theory in PPC Marketing

PPC Marketing

by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing →

How to Make Sales Funnels As Easy As A Playground Game

Sales Funnel

by Brian Basilico Follow @bbasilicoAugust 14, 2016 Funnel Ball Image Compliments of PD Play Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get … Continue reading How to Make Sales Funnels As Easy As A Playground Game →

How Recruitment Strategies Will Win or Lose the Game of Thrones

Effective Hiring

by James Walsh July 19, 2016July 19, 2016 Game of Thrones season 6 just came to a literal explosive end. We’re still trying to unpack all the new alliances, foreshadowed threats, and brutal endings for dozens of characters (the writers really don’t pull their punches). As the initial shock wears off, we’ve thought about how … Continue reading How Recruitment Strategies Will Win or Lose the Game of Thrones →

What Game of Thrones Taught Us About Online Payments

Payments Online

by Sandra Wrobel-Konior July 2, 2016 Follow @sandriczJuly 2, 2016 If you are a Game of Thrones fan, you’ll definitely understand the importance of having a strategy to survive in this brutal world. OK, maybe today there is no such brutality as in Westeros, but you should know how to find your place and … Continue reading What Game of Thrones Taught Us About Online Payments →

5 Crazy Ideas for Turning Financial Challenges into Game Changers

Strategy

by Ahmad Raza July 1, 2016 Follow @ThisIzSpartaJuly 1, 2016 1. Back to Basics To make lasting change in both your personal and corporate finances, you need to identify key areas where you can improve. I know, creating a list of “opportunities” isn’t exactly crazy or exciting. But, the resulting change can be. If you … Continue reading 5 Crazy Ideas for Turning Financial Challenges into Game Changers →

How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic]

Email Marketing Optimization

by Scott Taylor June 23, 2016 Follow @scottthegreat1June 23, 2016 With the average attention span now officially shorter than that of a goldfish; breaking through the noise and marketing to your intended target audience has never been harder. There’s more competition than ever before, less time to communicate your message than before and more ways … Continue reading How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic] →