Watch three back-to-back Summer Game Fest shows here starting at 12PM ET Kris Holt @krisholt Another busy day of Summer Game Fest events is upon us, with the Wholesome Direct, Future Games Show and OTK Games Expo streams running back to back. You’ll be able to watch everything right here starting at 12PM … Continue reading Watch three back-to-back Summer Game Fest shows
Jon Fingas @jonfingas Microsoft just made one of the largest-ever bids for a game studio. The company has announced plans to acquire Activision Blizzard for $95 per share, valuing the all-cash deal at an enormous $68.7 billion. The deal would make the combined entity the “third-largest” game company by revenue, according to Microsoft, and would … Continue reading Xbox head says Microsoft’s mobile game store could arrive next year
‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
By Jeff Beer September 18, 2022 When the news hit earlier this week that Yvon Chouinard and his family had given up ownership of Patagonia, it was met with waves of mixed emotions from fans and the broader business community: inspiring, incredible, optimistic, cynical—and sometimes all at once. In moving all … Continue reading How Patagonia’s ownership bombshell changes the game for American business
Sure, why not: Wordle is becoming a board game Hasbro and New York Times Games are planning a physical release for the game’s anniversary. A. Khalid @askhalid Hasbro/New York Times Games Wordle players who can’t resist posting their scores on social media to show off their verbal smarts can now subject friends to this behavior … Continue reading Sure why not: Wordle is becoming a board game
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here’s how it got here. Sara Adler on May 31, 2022 Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by … Continue reading Netflix is playing catch-up in the AVOD game
CTV: Let The Game Ads Begin by Karlene Lukovitz @KLmarketdaily, April 15, 2022 While this column rarely focuses on specific tech solutions, today’s is an exception, because of a development that promises to help open up a new frontier for connected TV (CTV): marketing in the gaming arena. Performance CTV advertising platform tvScientific has launched … Continue reading CTV: Let The Game Ads Begin
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
In the PPC Game, Adaptable Companies Win: Here’s Why Nate Nead / 15 Feb 2022 Pay per click (PPC) advertising seems like a guaranteed win. You only pay for the traffic you actually generate, so it’s practically impossible to waste money, right? On some level, this logic is sound. Other marketing and advertising strategies … Continue reading In the PPC Game, Adaptable Companies Win: Here’s Why
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
