Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
Liesha Petrovich — April 18, 2018 Follow @lieshapetrovich — April 18, 2018 It’s not easy to win the eCommerce game. Who can keep up with the ever-changing online environment? Each algorithm update probably means you’ll lose sales. Then marketers come out of the woodwork with the latest must-have tool that will miraculously make all your … Continue reading Blah Sales? Up Your eCommerce Game with 3 Surprising Stats
Tabitha Jean Naylor — March 26, 2018 Follow @TabithaNaylor — March 26, 2018 Video marketing is crushing everything in its path, and if your company tries to resist, it will mow you down as well. The numbers don’t lie, and they tell us that 82% of people on Twitter watch video content on that platform, … Continue reading How These 3 Brands Are Crushing the Video Marketing Game
By Pratik Dholakiya March 22nd, 2018 AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared … Continue reading Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams
Jessica Mehring — March 17, 2018 Follow @horizonpeak — March 17, 2018 Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying … Continue reading SEO Is a Long Game — So Focus On Evergreen Content
Paul Keijzer — March 9, 2018 Follow @Paul_Keijzer — March 9, 2018 StockSnap / Pixabay Is your company slowly and steadily increasing its employee base of millennials? Well there’s a good chance if you’re inducting a young workforce you’re hiring millennials. This interesting group – described as anyone born in the 1980’s and 1990’s – … Continue reading 4 Ways to Motivate Millennials By Getting Them In The Game
Allie Decker — February 19, 2018 — February 19, 2018 Great marketing extends beyond creating and sharing content – and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess. You’ve asked yourself the following questions multiple times: Are any … Continue reading 9 Instagram Analytics Tools That Will Level Up Your Marketing Game
Sandy Moore — February 19, 2018 — February 19, 2018 geralt / Pixabay Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game … Continue reading Up Your Social Media Game with These Top 20 Tips
While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018 This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
April Dodson — January 31, 2018 Follow @bidslotprogram — January 31, 2018 At one point or another, we may have all dreamt of working for or owning a Fortune 500 company alongside other big names like Walmart, Exxon Mobil, Apple, and General Motors. With a rapidly changing economy and shifting mindsets towards what it means … Continue reading Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game
