Susan Gilbert — January 11, 2018 Follow @SusanGilbert — January 11, 2018 The New SEO – Voice Search Results If you’ve been using voice search technology from Apple Siri, Amazon Alexa, or Google Home more than you did in previous years then you’re a part of a large and growing trend that’s impacting the way … Continue reading How Voice Search is An SEO Game Changer
Kristina Podnar — September 14, 2017 Follow @kpodnar — September 14, 2017 Copyright: dotshock / 123RF Stock Photo One of the main reasons people start a small business is so that they can work for themselves. Many soon realize, however, that they’re at the mercy of a really tough boss. In a Gallup survey of … Continue reading GDPR Game Plan for the Small Business
David Kiger — September 11, 2017 Follow @davidkiger — September 11, 2017 ErikaWittlieb / Pixabay The hit HBO show Game of Thrones is one of television’s biggest success stories. It has created millions of obsessed fans and inspired deep analysis of the plot twists and how they relate to author George R.R. Martin’s original (and … Continue reading Business Leaders Can Learn From ‘Game of Thrones’
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform. Sweta Patel on September 4, 2017 at 11:14 am Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward … Continue reading 5 Facebook algorithm hacks to up your content marketing game
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program. Ryan Phelan on August 28, 2017 Only 33 percent of marketers who use automated programs rate their efforts as “very … Continue reading Get into the email automation game
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Nick Iyengar on May 23, 2017 Generating a return on your investment in analytics initiatives can seem like a tall … Continue reading Getting ahead of the game with predictive analytics
John Nemo — May 19, 2017 Follow @JohnNemoPR— May 19, 2017 LinkedIn continues to innovate with how its members can communicate, and its latest update makes real-time sales, marketing and customer service even easier to execute as a result. If you want to get serious about selling on LinkedIn, learning how to engage with your … Continue reading Did This New LinkedIn Feature Just Change the Game for B2B Marketing?
David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
Roman Kniahynyckyj — April 12, 2017 Follow @kniahynyckyj— April 12, 2017 Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords … Continue reading 8 Tips to Up Your Blogging Game
