Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. Greg Jarboe on April 18, 2024 The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications … Continue reading Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects. Margaret Lee on February 8, 2024 Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and … Continue reading Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Game-Changer Alert: Typeface Raises Whopping $100M Funding to Revolutionize Brand AI, Valued at $1B Aaron Heienickle / Jun 29, 2023 Abhay Parasnis, a former Adobe CTO, launched Typeface, an enterprise-focused generative AI firm, in 2022. Typeface’s goal was to provide marketers with scalable, tailored content using the power of generative AI. The company soon … Continue reading Game-Changer Alert: Typeface Raises Whopping $100M Funding to Revolutionize Brand AI, Valued at $1B
