As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
8Bitdo’s Pro 2 sneaks premium features into a $50 gamepad Mat Smith @thatmatsmith 8Bitdo’s series of third-party controllers has gone from strength to strength, and the Pro 2 gamepad is the latest addition. At first glance, it looks almost identical to the Pro+ that we tested in detail right here, but there’s the notable … Continue reading The best Valentine’s Day gifts for gamers
James Trew @itstrew You might be mistaken for thinking Rode already made headphones. And that’s fair enough, it feels like something the company would already be doing. Yet, here we are with the first set from the Australian brand, the NTH-100. The $150 over-ear headphones might have been a long time coming, but if you’ve … Continue reading Rode’s first headset is aimed at creators and gamers
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks. Chris Wood on July 13, 2022 Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a … Continue reading Tough-to-reach console gamers watch more TV on streaming than linear
Evan Luthra July 30, 2020 Estimates indicate that by the end of 2021, 2.7 billion people will be regular players of video games. Stated another way, in the near future, gamers will make up more than one-third of humanity. When it comes to ripeness for blockchain technology, gamers are almost comically well-suited. They’re already accustomed … Continue reading If Blockchain Can’t Serve Gamers, It is Truly Useless
