The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
Cities: Skylines II toxicity and more layoffs | This week’s gaming news This week’s headlines, now in video form! Jessica Conditt Wed, Jan 31, 2024 Engadget It’s an awkward time to be a PC player. The platform has more games covering more genres than ever, and even standard PC hardware can deliver pristine, photorealistic … Continue reading Cities: Skylines II toxicity and more layoffs | This week’s gaming news
By The Conversation January 12, 2024 After 13-year-old Willis Gibson became the first human to beat the original Nintendo version of Tetris, he dedicated his special win to his father, who died in December 2023. The Oklahoma teen beat the game by defeating level after level until he reached the “kill screen”—that is, the … Continue reading What the world’s most impressive feats of gaming can teach nongamers about achievement
By Michael Grothaus November 27, 2023 Layoffs have hit the tech industry hard in 2023, and now another round is hitting even more employees. The latest company to lay off employees is ByteDance, owner of TikTok. The layoffs, which are expected to officially be announced today, will hit employees working for its Nuverse gaming … Continue reading TikTok owner ByteDance to lay off hundreds as it winds down its failed gaming division
Amazon cuts 180 jobs from its gaming division Its Crown Twitch channel is reportedly being shuttered as part of the cuts. Will Shanklin Mon, Nov 13, 2023 Eduardo Munoz / reuters Amazon has cut around 180 jobs from its gaming division. Sources from Reuters, Aftermath and Bloomberg reported on the cuts, which affected the entire … Continue reading Amazon cuts 180 jobs from its gaming division
India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023 In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion
Jessica Conditt @JessConditt Pippin Barr is what happens when you hand a philosopher a video game controller. He received a Ph.D in Computer Science in 2008 with a thesis titled, Video Game Values: Play as Human-Computer Interaction. He’s built a tongue-in-cheek series of games based on Greek mythology where players are handed impossible tasks, … Continue reading Why we haven’t made the ‘Citizen Kane’ of gaming
Mat Smith @thatmatsmith Whether it’s Xbox Cloud gaming, Stadia, PlayStation Remote Play or just a very severe addiction to Apple Arcade, gamepads are a better way to play many games on your smartphone of choice. Normally that means using some kind of smartphone clip to attach your phone to your existing controller, propping up … Continue reading The best mobile gaming controllers for 2023
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023 The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
