Tag Archives: Gaming

The Art Of Gaming Marketing

The Art Of Gaming Marketing by Maggie Malek , November 18, 2022 The following was previously published in an earlier edition of Marketing Insider. One of the great loves of my life (and one of my best kept secrets — until now) is gaming. I have spent so much time online playing games, but it’s something … Continue reading The Art Of Gaming Marketing →

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Partnerships

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data →

Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere

Google Tools

Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere by Laurie Sullivan @lauriesullivan, September 29, 2022 Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. Phil Harrison, VP and GM at Stadia, wrote in a post that the service has not “gained the traction … Continue reading Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere →

Google Provides Access To Gaming From Search Results

Google Tools

Google Provides Access To Gaming From Search Results by Laurie Sullivan @lauriesullivan, August 12, 2022 Google executives have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That is now a reality with a feature in the company’s Stadia streaming service … Continue reading Google Provides Access To Gaming From Search Results →

E-Win Gaming Chair, Ergonomically Office and Home Office Approved

Office Environment

E-Win Gaming Chair, Ergonomically Office and Home Office Approved Deanna Ritchie / 05 Aug 2022 As more and more employees are choosing to remain working remotely — or only taking jobs that offer remote work options, it is more important than ever to ensure that the 8hrs+ per day you’re spending sitting down are … Continue reading E-Win Gaming Chair, Ergonomically Office and Home Office Approved →

Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob

Games Business

Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob →

Video game giants predicted the future of gaming in 2004. How’d they do?

Games Business

By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do? →

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Mobile Apps

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking →

4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy

Marketing Strategy

Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy →

Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

Instagram For Business

Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features →