June 27, 2024 How cool-girl brand Ganni made sustainable style a $700 million business The Danish ‘It Girl‘ brand is determined to grow, but not at all costs. BY Elizabeth Segran In 2023, Nicolaj Reffstrup made a tough decision—one that would lose his company half a million dollars in annual revenue. [Photo: Ganni] As cofounder and … Continue reading How cool-girl brand Ganni made sustainable style a $700 million business →