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From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
The Future Will Be About Walled Gardens — And That’s OK by Dave Morgan , Featured Contributor, March 16, 2023 It seems you can’t read anything in the trades these days about the future of streaming video advertising without ominous warnings that something called “walled gardens” will dominate that future, that they are bad, and … Continue reading The Future Will Be About Walled Gardens — And That’s OK
Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 6, 2017 Media investment teams have been grappling with Facebook, Google and other formidable walled-garden platforms in the digital arena for some years now. But while familiarity and experience have made this easier in some respects, challenges and frustrations continue. And now, increasingly, walled gardens are also … Continue reading The Trials And Rewards Of Navigating Walled Gardens
