Tag Archives: Gated

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says →

How to Generate Leads Using Gated Content & Social Media

Leads Generation

Zena Ryder — April 7, 2019 Follow @boudicawriting — April 7, 2019 Small and medium-sized businesses can use white papers to generate leads — just as bigger companies can. Combine the power of high quality information and social media Note: This is a long article with lots of information, and it will take about … Continue reading How to Generate Leads Using Gated Content & Social Media →

Free, paid or gated content: Which option is right for you?

Content Strategy

Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go. Rachel Lindteigen on October 13, 2017 What content should you give away … Continue reading Free, paid or gated content: Which option is right for you? →

Social Media Lead Generation: Opening the Gate for Gated Content

Social Media Utilization

Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email before it allows you a copy of their whitepaper. The key here, of course, is obtaining your email, an easy and surefire way … Continue reading Social Media Lead Generation: Opening the Gate for Gated Content →