83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. Shama Hyder on July 1, 2024 You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that … Continue reading GDPR is a help, not a hindrance, to marketing
Look to GDPR to Predict the Future of AI in Europe Gary Dempsey / Nov 13, 2023 The promise of the worldwide artificial intelligence market is staggering, and Europe, with its 450 million consumers, is a location for American tech companies wishing to tap into the opportunity. While Europe has adopted GDPR as a … Continue reading Look to GDPR to Predict the Future of AI in Europe
Five years on from GDPR’s debut, and with procedural changes afoot, here’s an updated guide to the seminal data privacy regulation. Johanna Marmon on May 11, 2023 When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new … Continue reading MarTech’s guide to GDPR: The General Data Protection Regulation
Grace Lau July 27, 2021 If you have data about your European customers, employees, or suppliers, you need to become GDPR compliant. Or you could be at risk of being fined up to €20 million. This article will explain what GDPR is, why companies are struggling to comply, and how to become compliant. What is … Continue reading Why Companies Are Struggling With Becoming GDPR Compliant
Syed Balkhi August 26, 2020 Are you looking for an easy way to make your WordPress site GDPR compliant? Many WordPress plugins can help you create a privacy policy, track and display the cookies your website uses, and give visitors the option to view and delete their data from your site. Here are nine plugins … Continue reading 9 Best WordPress GDPR Plugins to Stay Onside of the Law
James Efron — May 23, 2020 In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our … Continue reading How Has the GDPR Affected Businesses?
Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes. Jennifer Cannon on May 23, 2019 More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage … Continue reading Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Jomer Gregorio — July 27, 2018 Follow @JomerGregorio — July 27, 2018 The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations … Continue reading Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
