Tag Archives: GDPR

How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs

Pam Watkins — May 24, 2018 — May 24, 2018 The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements … Continue reading How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs

Data controllers and data processors: The difference and why it matters in GDPR

As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles Robin Kurzer on May 23, 2018   As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data … Continue reading Data controllers and data processors: The difference and why it matters in GDPR

As GDPR approaches, marketers are moving away from their reliance on third-party data

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018   With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data