Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
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P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend