The Woman Behind Merkle’s GenCX AI Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 5, 2023 Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings together different types of data to build what she … Continue reading The Woman Behind Merkle’s GenCX AI Platform
Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
