Tag Archives: Generalist

Human + machine = marketing powerhouse: How AI empowers the marketing generalist

OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. Jim Ewel on May 9, 2024   AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI … Continue reading Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Generalist or Specialist: Choosing your Personal Brand Focus

by Bryan Kramer April 15, 2016 Follow @bryankramerApril 15, 2016 So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to … Continue reading Generalist or Specialist: Choosing your Personal Brand Focus