The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis. Kim Davis on June 7, 2024 The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up … Continue reading Adobe AI Assistant now generally available
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Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available