Tag Archives: Generate

Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened

Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened

Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic

Katey FerenziJune 14, 2015 Every time you type something into a search engine, the results you receive are a result of a series of title tags and meta descriptions. For online brands, it’s critical to properly customize and brand these tags. After all, they are essentially your organic search advertising offering, and you want them … Continue reading Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic

Use Social Media to Generate Organic Leads & Sales

Andrew GazdeckiMay 6, 2015 The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured around a strong central website. Social Media is the present and future of marketing, coupling a strong campaign with an even better website will lead to the best results. … Continue reading Use Social Media to Generate Organic Leads & Sales

3 Ways to Generate More Event Leads With Interactive Content

Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content

Think Strategy Not Tactics to Generate More Leads with LinkedIn

Kristina JaramilloMarch 15, 2015 Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say – but most sales and marketing leaders … Continue reading Think Strategy Not Tactics to Generate More Leads with LinkedIn