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Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
October 20, 2024 This may be the antidote to the generational divide in the workplace When we move beyond “right” and “wrong” and into curiosity, we might discover why this tool strikes such a chord. BY Ophira Edut Can a map of the stars and planets help you crush your career and unpack life’s big decisions? … Continue reading This may be the antidote to the generational divide in the workplace
By Michael Grothaus September 25, 2023 If you sometimes feel like your older or younger coworkers are speaking another language, that’s because, well, they are. No matter your age, the generation you belong to has unique vocabulary—slang—that makes perfect sense to you but can leave others scratching their heads. And this generational slang divide … Continue reading Generational slang divide at work makes communication hard for Gen Z, millennials, Gen X, and boomers
Susan Hunt November 11, 2021 One of the most spirited debates online this past week was in response to an article titled, “The 37 year olds are afraid of the 23 year olds that work for them.” It went on to explore the tension between Millennial managers and Gen Z employees over topics like work-life … Continue reading How to Build Generational Inclusivity
Dave Sutton — October 25, 2018 — October 25, 2018 silviarita / Pixabay Very soon, Judi Friedman will be publishing an interesting article about the generation that she believes should be viewed by us marketers as the most culturally and economically influential. But in our anticipation of this piece about the power of generational influence … Continue reading Do Generational Differences Matter?
Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing
Ken Sterling — November 14, 2017 Follow @ken_sterling — November 14, 2017 Have you ever noticed how your teams are a blend of different ages and motivations? Such diverse groups seem like they would be impossible to lead. That’s why bestselling authors Adrian Gostick and Chester Elton in their new book The Best Team Wins … Continue reading 4 Ways to Better Motivate Your Diverse Generational Teams
Patty Isnor — February 28, 2017 — February 28, 2017 What makes a great contact center agent isn’t as easy to define as you might expect. Yes, they need to be great communicators and they need to have the chops to navigate call center systems and software in their sleep, but the best skills and … Continue reading Navigating Generational Differences in the Contact Center Workforce
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
