Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024 GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. Jeanne Jennings on October 18, 2024 How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results … Continue reading 3 marketing use cases for generative AI that aren’t copywriting
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024 Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
Why Optimizing For Generative AI Is Challenging by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2024 Generative AI (GAI) chatbots are reshaping the shopping experience, and Similarweb analysts believe the trend will accelerate with the release of OpenAI SearchGPT. Search and GAI chatbots function differently, although they are both key ways for consumers to discover … Continue reading Why Optimizing For Generative AI Is Challenging
But the U.S. leads the world in something closer to full implementation, reports SAS. Kim Davis on July 17, 2024 Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of … Continue reading China leads the world in generative AI use
June 21, 2024 Amazon is revamping Alexa with generative AI, but it’ll cost you Amazon is considering a $5 monthly fee to access the upgraded voice assistant. BY Reuters Amazon is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a … Continue reading Amazon is revamping Alexa with generative AI, but it’ll cost you
