Tag Archives: Genuine

Influencer marketing: The bridge between B2B brands and genuine connections

Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections →

Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success

Marketing Strategy

Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success by Ashley Cooksley , July 29, 2022 Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they’re dealing with—or rather, speaking to—real people living their everyday lives. People use social media for … Continue reading Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success →

Artificial Intelligence vs. Genuine Creativity

Artificial Intelligence

Steve Schildwachter January 20, 2021 Will Artificial Intelligence replace Creativity? No, but it might help it, in a roundabout way. What is AI? What can it do? Nearly all AI work today is based on successes in machine learning. Think of machine learning as having enough data and enough processing power to think through analyses … Continue reading Artificial Intelligence vs. Genuine Creativity →

How to Be More Genuine and Authentic in Your Infographic Marketing

Infographics

Katy French — December 19, 2017 — December 19, 2017 cuncon / Pixabay Every brand wants to be cool, but the reality is, brands don’t need to be “cool” anymore. They just need to be honest and authentic. Forget trying to elbow your way into the hip conversation, skateboard and backwards hat in tow. Just … Continue reading How to Be More Genuine and Authentic in Your Infographic Marketing →

Customer Communication: Using Email to Build Genuine Trust

Customer Communication

Jeff Korhan — May 5, 2017 Follow @jeffkorhan— May 5, 2017http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/04/Ep62Finalauph.mp3 The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons … Continue reading Customer Communication: Using Email to Build Genuine Trust →

4 Tips for Nurturing Genuine Business Relationships

Business Improvement

Leeyen RogersJuly 24, 2015 We’ve all heard that it’s “not what you know, but who you know.” That has some truth to it, and that’s why it resonates. Who among us has not benefited from an opportunity that could be traced back to someone else? From internships, to jobs, to new business opportunities, most of … Continue reading 4 Tips for Nurturing Genuine Business Relationships →

35 Ways To Eliminate Comment Spam And Boost Genuine Conversations

Web Management Guidelines

Marko SaricJune 24, 2015 For some bloggers the most joyful section of a blog is the comment area. They write in order to meet, interact and engage with other people. This post will feature everything you need to know in order to take command of your blog comments, eliminate all the spam and encourage more … Continue reading 35 Ways To Eliminate Comment Spam And Boost Genuine Conversations →

5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work

Leads Conversion

WishpondJune 12, 2015 Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000 percent conversion rate increases and an overnight doubling of revenue. This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried … Continue reading 5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work →