In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Stacey Ackerman on October 6, 2022 Today we’ll dive into the Supporting Cast role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. … Continue reading Supporting Cast: Getting started with the Agile Marketing Navigator
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master. Stacey Ackerman on September 29, 2022 Today we’ll dive into the role of Agile Champion. This role is similar to a Scrum Master in Scrum, but with a greater emphasis on the part about “championing agile.” … Continue reading Agile Champion: Getting Started with the Agile Marketing Navigator
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done. Stacey Ackerman on September 22, 2022 Today we continue our deep dive into Roles by looking at the role of the Marketing Owner. This role is key to ensuring that business goals and priorities are clearly understood, … Continue reading Marketing Owner: Getting started with the Agile Marketing Navigator
How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO
Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4
