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Three ways your company can use agility to outmaneuver the competition. BY Siobhan Savage Corporate leaders, take note: A 100-person startup is out there, quietly engineering the future of your industry. With unmatched agility and a laser focus on innovation, these disruptors are redefining what it means to compete—and they may be moving faster than you … Continue reading How 100-person startups are beating corporate giants
May 06, 2024 The book of Bitwarden: How the best free password manager is fending off tech giants Bitwarden’s trying to be more than just a place to store passwords. BY Jared Newman Kyle Spearrin had never developed a mobile app or browser extension when he started building Bitwarden as a fun side project in 2015. … Continue reading The book of Bitwarden: How the best free password manager is fending off tech giants
By Adele Peters December 07, 2023 Last fall, on a farm in Northern Wisconsin, a farmer spread 1,421 metric tons of crushed volcanic rock on his fields before planting soybeans and corn. The rock dust, from a startup called Lithos, serves two purposes: For farmers, it increases yields. It also helps capture carbon. The … Continue reading Why tech giants are putting $57 million into crushed volcanic rock
By Doug Aamoth July 31, 2023 Even if you’re not familiar with the term “Big Five” as it relates to tech companies, you know the five companies themselves: Amazon, Apple, Google, Meta (née Facebook), and Microsoft. And if you’re looking for a job from one of these companies, boy are there a ton of … Continue reading The ‘Big Five’ tech giants have 700+ remote jobs open right now
By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants?
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making
Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon by Steve Kraus , (August 18, 2017) Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants … Continue reading Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017 Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
