AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility
Julia Magas January 21, 2021 Remote workers who are entrepreneurial and who take initiative can make the most of work-from-home (WFH) arrangements. According to a PayScale report, telecommute workers earn 8.3% more than non-remote workers with the same job and qualifications. And FlexJobs estimates that remote workers save $ 4,000 annually more than their counterparts. … Continue reading Pandemic Economy Gives Remote Workers 3 Key Benefits
Renu Sharma September 20, 2020 So you’ve landed your dream job at a world-renowned company. You’ve made your parents proud and can afford all the material luxuries of the world. Despite all your professional accomplishments, you often long to do something for yourself. If this is how you’re feeling, it’s high time you assess yourself … Continue reading How to Choose a Career that Gives You Money Without Investing
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018 YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels
The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018 During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
