Tag Archives: Gives

Google Gives Agencies Custom Services In Google My Business

Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search —  apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. Amy Gesenhues on April 23, 2018   Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub … Continue reading Facebook gives creators new ways to monetize videos, while pushing more users to Watch

Google Gives Publishers Option To Relinquish Control Of Ad Creation

Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation

How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge

Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge

Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer

Jody Glidden — July 5, 2017 — July 5, 2017 Lauren Clemmer, executive director of the Association for Accounting Marketing, has been immersed in accounting marketing and business development for more than a decade, and was recently named one of the most powerful women in accounting. For the past two years, she has worked with … Continue reading Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer

Beacon Use Gives Retailers An Edge With Shoppers

Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers

5 Ws of the sharing economy: How social data gives marketers a competitive edge

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge

4 Ways Call Attribution Gives Your Marketing Analytics an Edge

by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge

Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook

Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook