Neil Wood-Mitchell February 26, 2021 The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and … Continue reading Through the Looking Glass: Crafting the Perfect Scene
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose. Dallas Lawrence on June 27, 2019 The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion … Continue reading The glass was half full at Cannes this year: 3 trends on everyone’s lips
Joshua Waldman — February 20, 2018 Follow @billyapp — February 20, 2018 According to PayPal’s US Freelancer Insights Report, two-thirds of US freelancers are female. Yet, according to a recent report by HoneyBook that looked at over 200,000 of their invoices, a huge pay gap exists between men and women. How much of a gap? … Continue reading Busting Female Freelancers Through the Glass Ceiling
Richard Ruff — December 9, 2016 Follow @saleshorizons— December 9, 2016 Negotiation Strategy There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In the end, however, the ability to craft and execute a thoughtful and creative plan for the negotiation is a bottom line for … Continue reading Negotiation Strategy – Positioning the Glass as Half Full
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Losing the social network means Glass users will have to wait for a third-party app to fill the void. By Peter Wade When wearing Google Glass, you can take an eye exam, answer your door without leaving the couch, and even become clinically addicted to the hardware, but if you want to tweet with Google … Continue reading Twitter Pulls Its Google Glass App
