Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
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3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights
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