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Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. Anu Adegbola on July 12, 2024 LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American … Continue reading LinkedIn’s AI ad tool to launch globally this fall
Riot Games is laying off 11 percent of its workforce globally 530 people are impacted, and publishing label Riot Forge will be shut down later. Richard Lai Tue, Jan 23, 2024 Riot Games Earlier today, Riot Games announced that it is eliminating 530 roles globally, which make up about 11 percent of its workforce. … Continue reading Riot Games is laying off 11 percent of its workforce globally
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Nicola Agius on October 10, 2023 Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers … Continue reading Google Ads rolls out Demand Gen globally
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
Elon Musk’s texts with Jack Dorsey and Parag Agrawal detail tumultuous Twitter negotiations Karissa Bell @karissabe A tranche of Elon Musk’s private messages have been made public as part of his ongoing lawsuit with Twitter. The messages, revealed in a court filing Thursday, shed new light on Musk’s behind-the-scenes negotiations with Twitter’s leadership, as … Continue reading Twitter’s Community Notes feature starts rolling out globally
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020 Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally
Ecommerce Ad Spending Rising Globally by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2020 Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and … Continue reading Ecommerce Ad Spending Rising Globally
Brian Taylor — February 3, 2020 Business goals are always fixed by the level of your ability to plan the marketing strategy. Are you in an idea to take your startup business globally, then you should keep reading this post before taking a decision? In business, every single step should be taken as per the … Continue reading The Most Important Thing You Should Consider When Launching Your Startup Globally
